About This Stamp
American Vistas, two new Presorted Standard stamps from the U.S. Postal Service, evoke the beauty, variety, and vastness of our country’s natural spaces.
The stylized and minimalist scenes started as vector illustrations created by the graphic design and illustration firm DKNG Studios, which then turned them into screen prints, using just three colors: yellow, blue, and navy.
One stamp depicts a beach scene: in the foreground, a sandy shoreline and, in the distance, a lone sailboat skimming past a rocky island as the sun sets over the water. On the other stamp, a calm mountain lake dominates the foreground. A small, secluded cabin perches on the far shore, sheltered by trees and mountains. In the dark sky, a full moon rises, along with the planet Venus and a twinkling star.
To the American mind, the landscape has often symbolized freedom, individualism, and unlimited possibility, and nature has been seen as a healing force. Perhaps that is why two favorite vacation destinations for Americans are the wide-open spaces and long vistas of the beach and the mountains.
Art director Greg Breeding designed the stamps using existing art from DKNG Studios. The American Vistas Presorted Standard stamps are intended for bulk mail users. They will be sold in self-adhesive coils of 3,000 and 10,000.
Stamp Art Director, Stamp Designer
Greg Breeding
Greg Breeding is a graphic designer and principal of Journey Group, a design company he co-founded in 1992, located in Charlottesville, Virginia. He was creative director until 2013, at which time he began serving as president and continued in that role through 2023.
Breeding’s fascination with modernism began while studying design at Virginia Commonwealth University. His affinity with the movement continues and motivates his ongoing advanced studies at the Basel School of Design in Switzerland most every summer.
As an art director for postage stamp design since 2012, Breeding has designed more than 100 stamps covering a diverse array of subjects, from Star Wars droids and Batman to Harlem Renaissance writers and the transcontinental railroad.
His work has been recognized in annual design competitions held by Graphis, AIGA, PRINT magazine, and Communication Arts.
Breeding lives in North Garden, Virginia, with his wife and enjoys nothing so much as frolicking on the floor with his grandchildren.
Existing Art
DKNG Studios
Dan Kuhlken and Nathan Goldman, partners in the design studio DKNG, met in high school where their first collaboration was playing in a band for which they designed album art and promotional materials. They would later begin to build a portfolio on another collaboration: posters promoting performances at West Hollywood’s legendary Troubadour.
With dynamically different skill sets ranging from fine art (Kuhlken) to film production (Goldman), DKNG Studios brings diverse talents and artistic perspectives to every project. Clients include some of the world’s most talented and iconic musical artists, brands, and businesses, among them, The Black Keys, Eric Clapton, Van Morrison, Outside Lands Music Festival, SXSW, Wired, Bank of America, Audi, Lucasfilm, Paramount Pictures, HBO, and MTV.
Kuhlken holds a graphic design degree from California State University Long Beach. He worked as a designer for Disney’s Consumer Products Division and various fashion labels before joining DKNG Studios full-time in 2009 where he currently serves as Creative Director and Senior Illustrator.
After graduating from the University of Southern California’s School of Film & Television, Goldman worked in the art department at Warner Bros. Television. Prior to joining DKNG as a full-time Creative Director, he served as Director of Design at the USC Design Studio.
Military Working Dogs (2019), DKNG’s first project for the U.S. Postal Service, was followed by the “Kudos!” artwork for Pinback Buttons (2024). Two of their illustrations appear on the American Vistas (2025) stamps.