About This Stamp
The U.S. Postal Service celebrates the friendship between America and Japan with the Cherry Blossom Centennial issuance. That friendship found lasting expression a hundred years ago when the city of Tokyo gave 3,020 cherry trees to the city of Washington, D.C.
In this unusual design, two stamps form the left and right halves of a single, panoramic view of cherry trees blooming around the Tidal Basin in the nation's capital. In the stamp on the left, blossoming trees arch over two girls dressed in bright kimonos and a family on a stroll. The Washington Monument rises in the background. In the stamp on the right, the Jefferson Memorial is the backdrop for other tourists taking in the sights under canopies of pink blooms.
On March 27, 1912, in a modest ceremony at the Tidal Basin, First Lady Helen Herron Taft and Viscountess Chinda, wife of the Japanese ambassador, planted the first two trees, delighting a city for decades to come. Since that spring day, Washington’s cherry blossoms have remained an ever-renewing source of pleasure and pride. In 1927, local citizens held the first celebration of these stunning trees, and today the National Cherry Blossom Festival typically draws more than a million visitors.
Each spring, the festival that honors the blossoming of the cherry trees includes a parade and a host of concerts, exhibitions, and events that echo the spirit of Japan’s gift of friendship. Because these spectacular trees flower so briefly, the Japanese often see them as poignant symbols of transience — making every blossom an invitation to celebrate being alive.
Designed by art director Phil Jordan, the stamps feature a colorful illustration by Paul Rogers. The Cherry Blossom Centennial stamps are being issued as Forever® stamps in self-adhesive sheets of 20. Forever stamps are always equal in value to the current First-Class Mail one-ounce rate. At the time of issuance, the Cherry Blossom Centennial stamps are being sold at a price of 45 cents each, or $9.00 per sheet.
Stamp Art Director, Stamp Designer
Phil Jordan
Phil Jordan grew up in New Bern, North Carolina, and attended East Carolina University. After Army service in Alaska, he graduated from Virginia Commonwealth University with a degree in visual communications. He worked in advertising and in design at a trade association before joining Beveridge and Associates, Inc., where he provided art direction for corporate, institutional, and government design projects. A partner in the firm, he left after 18 years to establish his own design firm where he managed projects for USAir, NASA, McGraw-Hill, IBM, and Smithsonian Books, among others. He was Design Director of Air & Space/Smithsonian magazine for 15 years. His work appeared in numerous exhibitions and publications such as Graphis and Communications Arts. A past president of the Art Directors Club of Metropolitan Washington, he was an art director for the U.S. Postal Service from 1991 to 2014. A resident of Falls Church, Virginia, he is a retired glider pilot and a member of the Skyline Soaring Club.