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Red, White, and Blue

First Day of Issue Date: April 25, 2014

First Day of Issue Location: San Francisco, CA

About This Stamp

Celebrate America with the Red, White, and Blue issuance. Each of the four stamps features a modern interpretation of a flying flag, complete with six red and white wavy stripes and a handful of five-pointed stars. The designs were inspired by 20th-century American ephemera, such as pins and flags.

Today, the American flag remains a powerful symbol. “In those broad stripes and bright stars, we see the arc of the American story,” President Barack Obama said in his 2013 Flag Day proclamation, “from a handful of colonies to 50 States, united and free.”

Designed for business use, the Red, White, and Blue Forever® stamps are being issued in self-adhesive large coils of 10,000. These Forever stamps will always be equal in value to the current First-Class Mail® one-ounce rate.

Art director Ethel Kessler designed the stamps.

Art Director

Ethel Kessler

Ethel Kessler is an award-winning designer and art director who has worked with corporations, museums, public and private institutions, professional service organizations, and now, the United States Postal Service.  

After earning a B.F.A. in visual communications from the Maryland Institute College of Art, Kessler worked as a graphic designer and project manager for the exhibits division of the United States Information Agency. Her work was distributed internationally on subjects such as Immigration, Entrepreneurship, Renovation of American Cities, and the Bicentennial of 1976. She was also responsible for exhibits in Morocco, Botswana, and El Salvador. 

In 1981, she established Kessler Design, Inc., for which she is creative director and designer. Clients have included the Clinton Government reorganization, the Smithsonian Institution, National Geographic Television, the National Park Service, and the American Institute of Architects.

She has been an art director for the U.S. Postal Service’s stamp development program for more than 25 years. As an art director for USPS, Kessler has been responsible for creating more than 500 stamp designs, including the Breast Cancer Research stamp illustrated by Whitney Sherman. Issued in 1998, the stamp is still on sale and has raised more $98 million for breast cancer research. Other Kessler projects include the popular and highly regarded Nature of America 120 stamp series, a collaboration with nationally acclaimed nature illustrator John Dawson, the 12-year Lunar New Year series with Kam Mak, the American Filmmaking: Behind the Scenes 10 stamps issued in 2003, a 2016 pane of stamps celebrating the 100th anniversary of the National Park Service, and the 2023 stamp honoring Supreme Court Associate Justice Ruth Bader Ginsburg. And many, many others. 

Stamp Artist

Greg Berger

First Day of Issue Ceremony

First Day of Issue Date: April 25, 2014
First Day of Issue Location: San Francisco, CA

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