About This Stamp
Whimsical elves bring smiles to the holidays with four se tenant stamps from the U.S. Postal Service.
The stamp art features an original digital illustration of four elves preparing treats and toys for holiday gift giving. The artist first sketched his design and then created the final illustration digitally. Working with a simple color palette of red, white, and shades of green and brown, he evokes the holiday spirit in the playful, happy scene.
Like many beloved yet relatively modern holiday traditions — including Santa Claus himself — elves did not become a well-established part of the holidays in the United States until the 19th century.
Published in 1823, the poem “A Visit from St. Nicholas”—better known as “’Twas the Night Before Christmas” — refers to Santa as “a jolly old elf,” but there is no mention of other elves. Louisa May Alcott might have been the first to mention Santa’s helpers, in an unpublished story collection called Christmas Elves in 1855, but few details of the lost work are known. In 1857, Harper’s Weekly published the poem “The Wonders of Santa Claus” that specifically referred to elves helping Santa create all the gifts he delivers to good children during the holidays. The 1873 Christmas issue of Godey’s Lady’s Book, a popular magazine, pictured Santa Claus, surrounded by elves and toys, preparing for the big day.
In the 20th century, Norman Rockwell, Haddon Sundblom, and other artists featured elves in some of their popular seasonal illustrations. Holiday elves were pictured as tiny, pointy-eared, jolly creatures, usually dressed in stocking caps and festive outfits and always busy with chores for Santa — just as we envision them today.
Don Clark was the stamp designer and artist. Antonio Alcalá was the art director.
The Holiday Elves stamps are being issued as Forever® stamps in booklets of 20. These Forever stamps will always be equal in value to the current First-Class Mail® one-ounce price.
Stamp Art Director
Antonio Alcalá
Antonio Alcalá served on the Postmaster General’s Citizens' Stamp Advisory Committee from 2010 until 2011, when he left to become an art director for the U.S. Postal Service's stamp development program.
He is founder and co-owner of Studio A, a design practice working with museums and arts institutions. His clients include: the National Gallery of Art, Library of Congress, National Portrait Gallery, National Museum of Women in the Arts, The Phillips Collection, and Smithsonian Institution. He also lectures at colleges including the Corcoran College of Art + Design, SVA, Pratt, and MICA.
In 2008, his work and contributions to the field of graphic design were recognized with his selection as an AIGA Fellow. He has judged international competitions for the Society of Illustrators, American Illustration, AIGA, and Graphis. Alcalá also serves on the Smithsonian National Postal Museum and Poster House Museum’s advisory councils. His designs are represented in the AIGA Design Archives, the National Postal Museum, and the Library of Congress Permanent Collection of Graphic Design.
Alcalá graduated from Yale University with a BA in history and from the Yale School of Art with an MFA in graphic design. He lives with his wife in Alexandria, Virginia.
Stamp Designer
Don Clark
After growing up in Bend, Oregon, and Sacramento, California, musician Don Clark started a band and toured the country. In the late 1990s, he transitioned to the world of graphic design. In 2006, Clark and his brother Ryan founded Seattle design and illustration studio, Invisible Creature. IC has worked with clients such as Target, NASA, LEGO, Nike, Adobe, XBox, The New York Times, Wired, and MTV. Music packaging designed by the studio has been nominated for four Grammy Awards. Invisible Creature also designs and curates its own line of toys and products for both children and adults.
Dragons (2018), Clark's first project for the U.S. Postal Service, was followed by Holiday Elves (2022) and the “Smile” artwork for Pinback Buttons (2024).