About This Stamp
In 2023, the U.S. Postal Service issues the fourth of 12 stamps in the latest Lunar New Year series. The Year of the Rabbit begins January 22, 2023, and ends on February 9, 2024.
Utilizing red, pink, and purple as the predominant colors — said to be lucky colors for individuals born during the Year of the Rabbit — the rabbit mask in the stamp art incorporates elements with symbolic meaning. Several of the patterns were created with the style of Asian textiles in mind as well as green flowers that represent the arrival of spring, which Lunar New Year also signals in Chinese culture. The moon in the center of the rabbit’s head references the lunar calendar on which Lunar New Year is based and the celestial themes of the Chinese zodiac.
The rabbit is the fourth of the 12 zodiac animal signs associated with the Chinese lunar calendar. Many ancient fables and legends explain the origin of the zodiac signs. The most common story tells of the animals racing across a river to determine their order in the cycle. The rat crossed by riding on the back of the ox, jumping ahead at the last minute to win the race. Next came the ox, then the tiger, rabbit, dragon, snake, horse, ram, monkey, rooster, and dog, followed by the boar in last place.
As with other zodiac signs, personality traits and other attributes are often associated with people born in the year of a particular animal. Those born during the Year of the Rabbit may be seen as elegant, gracious, and kind. Pink, red, and purple are lucky colors for Rabbits, and plantain lilies may also bring good luck.
Lunar New Year is one of the most important holidays for many Asian communities around the world and is primarily celebrated by people of Chinese, Korean, Vietnamese, Tibetan, Mongolian, Malaysian, and Filipino heritage. Across these varied cultures, many traditions exist for ringing in a new year of good luck and prosperity.
Art director Antonio Alcalá designed the stamp and pane with original art by Camille Chew.
The Year of the Rabbit stamp is being issued as a Forever® stamp in panes of 20. This Forever stamp will always be equal in value to the current First-Class Mail® one-ounce price.
Stamp Art Director
Antonio Alcalá
Antonio Alcalá served on the Postmaster General’s Citizens' Stamp Advisory Committee from 2010 until 2011, when he left to become an art director for the U.S. Postal Service's stamp development program.
He is founder and co-owner of Studio A, a design practice working with museums and arts institutions. His clients include: the National Gallery of Art, Library of Congress, National Portrait Gallery, National Museum of Women in the Arts, The Phillips Collection, and Smithsonian Institution. He also lectures at colleges including the Corcoran College of Art + Design, SVA, Pratt, and MICA.
In 2008, his work and contributions to the field of graphic design were recognized with his selection as an AIGA Fellow. He has judged international competitions for the Society of Illustrators, American Illustration, AIGA, and Graphis. Alcalá also serves on the Smithsonian National Postal Museum and Poster House Museum’s advisory councils. His designs are represented in the AIGA Design Archives, the National Postal Museum, and the Library of Congress Permanent Collection of Graphic Design.
Alcalá graduated from Yale University with a BA in history and from the Yale School of Art with an MFA in graphic design. He lives with his wife in Alexandria, Virginia.
Stamp Artist
Camille Chew
Camille Chew grew up in Ithaca, New York, in a family that encouraged creative expression. She studied fine art with a concentration in printmaking at Alfred University and is currently pursuing her MFA in printmaking from the Rhode Island School of Design.
After college, Chew used social media to promote her art while interning at a print shop in her hometown. Through her online posts, she gained her first clients. Since then, she has been working as a printmaker, exhibiting artist, and freelance illustrator. Her client list includes Quirk Books, the Asian American Literary Review, Quanta Magazine, Andrews McMeel Publishing, and CICADA magazine.
With a colorful, graphic style that incorporates intricate patterns and symbols, Chew uses her work to explore themes of mythology and fantasy. A magical flair gives her art a quirky sensibility while clean lines provide a contemporary take on her subjects.
Chew lives and works in Providence, Rhode Island.
She was commissioned by the U.S. Postal Service to design the 12-year Lunar New Year stamp series that began in 2020 and will continue through 2031.