About This Stamp
The U.S. Postal Service celebrates the fun of piñatas with a booklet of 20 colorful and festive stamps.
The stamp art features four digital illustrations of two traditional piñata designs — a donkey and a seven-point star. The bright, saturated color palette was inspired by Mexican culture, including the vibrant colors of small-town houses, traditional hand-sewn dresses, hand-made toys and flowers, and classic piñatas themselves.
Scholars believe that piñatas might have their origins in China, where medieval European explorers described a new year’s custom that sounds familiar to us today. A brightly decorated animal figurine was beaten with a stick until it broke open, releasing the seeds contained in the hollow interior. After the remains of the vessel were burned, the ashes were gathered for good luck and plenty during the coming year.
By the 14th century in Italy, a similar practice became part of festivities during the season of Lent. Rather than the brightly adorned figure that featured in the Chinese ceremonies, the Italians used an undecorated clay vessel, the pignatta (“fragile pot”), filled with sweets rather than seeds. As the custom migrated to Spain, breaking the pignatta — piñata in Spanish — evolved into a form of celebration on the first Sunday in Lent. The piñata came to the New World with Christian missionaries in the 16th century.
At the time of the Spanish arrival in what is now Mexico, the Indigenous people had their own traditions. The Aztecs, for example, decorated clay pots with feathers and filled them with small gifts. After hanging clay pots in front of statues of their gods, they struck them with sticks until the vessels broke and the treasures inside fell to the ground as offerings.
Spanish missionaries combined these ceremonies with their own Lenten tradition to attract Christian converts. Used as religious instruction, the piñata represented the devil and temptation. The blindfolded “player” symbolized blind faith armed with the stick of goodness; breaking open the piñata showed the triumph of good over evil.
Today, the piñata is still an important part of many celebrations in Mexico and the United States, and the custom has spread to other countries as well. Filled with treats and presents, the piñata hangs by ropes that can be manipulated to move up, down, or sideways. A blindfolded player tries to strike the piñata with a stick while the rope is swung to make a direct hit more difficult. Each player takes a turn until one person breaks the piñata, scattering its contents on the ground to be gathered up by all the participants. Though the meaning of breaking the piñata has evolved, the result is still the same: fun and bounty for all.
Víctor Meléndez created the original art and designed the stamps. Antonio Alcalá was the art director.
The Piñatas! stamps are being issued in booklets of 20 Forever® stamps. These Forever stamps will always be equal in value to the current First-Class Mail® one-ounce price.
Stamp Art Director
Antonio Alcalá
Antonio Alcalá served on the Postmaster General’s Citizens' Stamp Advisory Committee from 2010 until 2011, when he left to become an art director for the U.S. Postal Service's stamp development program.
He is founder and co-owner of Studio A, a design practice working with museums and arts institutions. His clients include: the National Gallery of Art, Library of Congress, National Portrait Gallery, National Museum of Women in the Arts, The Phillips Collection, and Smithsonian Institution. He also lectures at colleges including the Corcoran College of Art + Design, SVA, Pratt, and MICA.
In 2008, his work and contributions to the field of graphic design were recognized with his selection as an AIGA Fellow. He has judged international competitions for the Society of Illustrators, American Illustration, AIGA, and Graphis. Alcalá also serves on the Smithsonian National Postal Museum and Poster House Museum’s advisory councils. His designs are represented in the AIGA Design Archives, the National Postal Museum, and the Library of Congress Permanent Collection of Graphic Design.
Alcalá graduated from Yale University with a BA in history and from the Yale School of Art with an MFA in graphic design. He lives with his wife in Alexandria, Virginia.
Stamp Designer
Víctor Meléndez
Víctor Meléndez is a designer and artist based in Seattle. Originally from Mexico City, he relocated to the Pacific Northwest and earned a B.F.A. in graphic design from Cornish College of the Arts.
A combination of bold lines, vivid colors, organic forms, and mysterious, spellbinding characters, Meléndez’s work reflects his multicultural upbringing. This unique approach to craft and style has given him the opportunity to create award-winning work for a wide variety of clients that include REI, Pepsi, Target, Starbucks, Crayola, SubPop, Hallmark, Honda, and others. His work includes everything from logos to full advertising campaigns.
In addition to his design work, Meléndez holds workshops and shares his passion and expertise as a speaker at venues that include the AIGA Design Conference, Dribbble Hang Time, and Circles Conference.
Piñatas! (2023) is Meléndez’s first project for the U.S. Postal Service.