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The Stamp Encore winner has been announced!

The Postal Store®

For nearly six decades, Ralph Lauren has shaped American style—and on June 9, he’ll bring his distinctive and uplifting design sensibility to U.S. postage as part of the ongoing “USA 250” celebration.

American Icons, an inspiring and visually exciting pane of 13 stamps curated by Ralph Lauren himself, speaks to diverse but essential aspects of the American experience.

Selected from his own unparalleled archive and from visuals that have inspired him, the images Ralph Lauren chose for the stamps embody our shared values and reflect the unique fabric of our nation: freedom, independence, equality, opportunity, and the pursuit of happiness.

Many of the stamps include the American flag shown in different settings or seen from varying perspectives: sometimes on a grand scale, sometimes as a smaller design element paired with another icon or enhancing a larger scene. The flag is perhaps the most recognizable American icon in the world, and Ralph Lauren has said that it holds special meaning for him as someone who has worked hands-on with fabrics and has spent more than half a century considering the interplay of the tactile and the symbolic.

USPS art director Greg Breeding adds that this issuance gave him a new appreciation for what the U.S. flag means to the public, especially when they see it on a stamp. He points out that the flag is a recurring motif on many of the American Icons stamps not only because of the country’s semiquincentennial celebration, but also because of what the flag means to Ralph Lauren himself. In 1998, he took the lead in the fundraising needed to help the Smithsonian Institution save the original Star-Spangled Banner. The 1813 flag that inspired our national anthem required extensive preservation work before it could return to public display.

“It was a monumental undertaking but so very worth the effort,” Breeding notes. “Not many people realize the extent to which Ralph Lauren made it happen and prompted others to contribute to the cause.”

In his life and work, Ralph Lauren has been moved by the ways iconic symbols express our ideals and aspirations as Americans, with the flag representing both our past and our future as no other image can.

“I am the product of the American dream, and the flag is its symbol,” he wrote in 2008. “Its preservation and conservation is imperative so that those who succeed us will understand our nation’s heritage and the ideals on which the United States was founded. The Star-Spangled Banner was an inspiration to Francis Scott Key. It’s been an inspiration for me. And now it will be an inspiration for future generations.”

The large central stamp on the pane spotlights Ralph Lauren’s flair for transforming the flag into a mainstay of American fashion. The stamp features a knit 13-star flag, a detail from an iconic sweater introduced by Polo Ralph Lauren in 1989. The flag design itself is intarsia-knit, created using a technique that allows for smooth color transitions during production.

The Ralph Lauren knit flag will also appear on a smaller, stand-alone stamp intended for mail use, in a design that features a different background without the “American Icons” wording to distinguish it from the larger version. The mail-use stamp will be available in a wide range of formats, including booklets of 20, panes of 20, and coils of 100, 3,000, and 10,000.

The first-day ceremony for the American Icons pane and the 2026 U.S. Flag issuance will be held on Tuesday, June 9, 2026, at 11 a.m. in New York City at a building that stands as an American icon itself: the James A. Farley Post Office Building, 421 Eighth Avenue. (Those wishing to attend the event are encouraged to register here.)

American Icons Collection

Shop our collection of products inspired by American Icons, a set of commemorative stamps curated by fashion designer Ralph Lauren.

The Stamp Encore winner has been announced!

View the stamp and new products to celebrate its reissuance.